NeoLucida (Long Edit)

(Note, this is not the Kickstarter video, which is about 1 minute shorter.)

We have designed the NeoLucida: the first portable camera lucida to be manufactured in nearly a century — and the lowest-cost commercial camera lucida ever designed. We want to make this remarkable device widely available to students, artists, architects, and anyone who loves to draw from life. But to be clear: our NeoLucida is not (just) a product, but a provocation. In manufacturing a camera lucida for the 21st century, our primary aim is to stimulate interest in media archaeology—the tightly interconnected history of visual culture and imaging technologies.

(View on Vimeo)

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