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Pantone 448C; the Most Unappealing Colour. The Australian…

Pantone 448C; the Most Unappealing Colour.

The Australian Government, in the process of enacting new legislation governing packaging for cigarettes, conducted a study to determine the most unappealing colour to use for printing the packaging.

After three months of studies, surveys, and focus groups, Pantone 448C was chosen as the colour most lacking in positive adjectives. The government was apparently calling it “olive green” until the Australian Olive Association wrote a letter of protest to the health minister complaining that the colour denigrated the olive industry.

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